VietExplorer2023

It was a nationwide frenzy as bucket hats flew off the shelves in just 10 days! KFC Bucket Hat Campaign For a limited time, KFC called upon its loyal fans to grab a free KFC Bucket Hat with the purchase of the Porjai Bucket Menu. The result: a remarkable 285% increase in brand engagement, with an unprecedented social media buzz on Google and TikTok. This campaign not only brought joy and family fun but also created thousands of social media posts featuring customers proudly wearing their iconic red and white KFC Bucket Hats, demonstrating their unique fashion styles. “The response has been incredible,” says Sakechai Choomuenwai, General Manager of KFC Thailand. “From the first day, our customers wasted no time showing off their hats at school, the office, on the streets, and even on planes. It’s truly amazing to witness how our KFC buckets have become a lifestyle legacy,” adds Choomuenwai. The promotion aimed to strengthen brand loyalty by leveraging KFC’s iconic asset: its...

La Hong is a passionate designer with a focus on design and fashion. One of his notable collections showcases costumes inspired by the traditional Vietnamese ao dai. Recently, during the “Vietnam Day in Austria” event in Vienna in September 2022, held to celebrate the 50th anniversary of Vietnam-Austria diplomatic ties, La Hong presented a stunning ao dai collection that received great admiration and applause from the audience. In an interview with the Vietnam News Agency’s correspondent in Europe, La Hong explained his motivation to showcase Vietnamese ao dai in fashion shows. He expressed his love for the simplicity of the traditional costume and its versatility for designers to create new designs that align with current fashion trends. La Hong has consistently featured ao dai in his fashion shows in Austria and Europe, and he plans to continue exploring new ideas to promote Vietnamese culture and tradition worldwide. He hopes that his designs will be embraced by Asian and inter...

State President Vo Van Thuong and his wife took a photo with Austrian President Alexander Van der Bellen and his wife at the meeting. Photo: VNA Vietnam follows a foreign policy of independence, self-reliance, diversification, and multilateralization. Our goal is to be a friend, a reliable partner of all countries, and a responsible member of the international community. President Vo Van Thuong emphasized this policy during his official visit to Austria, state visit to Italy, and the Vatican. The visit was successful and exceeded expectations, receiving appreciation and warm reception from the leaders of these countries. New Path of Vietnam-Austria Cooperation President Vo Van Thuong’s visit to Vienna marks the first visit to Austria by a President of Vietnam in the past 15 years. It carries an important mission to implement the foreign policy of the 13th Party Congress and promote and deepen bilateral cooperation with Austria. The visit also aims to strengthen Vietnam-...

The event is being held in Salerno, Perugia, and Naples by contemporary dance agencies including Campania Danza, Borderline Danza, Dance Gallery, Campano Della Danza, and Artgarage. There will be over 20 shows in total. Arabesque Vietnam will be performing for five nights, starting from July 21. The performances will feature Kliselamef (Female Silk), choreographed by Nguyen Tan Loc, and Melting, choreographed by Lim SunYoung. Kliselamef is a work dedicated to Vietnamese women, inspired by the old Vietnamese quote “Thân em như tấm lụa đào” (A woman’s body is as soft as silk) and images of ancient women, said choreographer Nguyen Tan Loc. Using silk Ao Dai designed by Kieu Viet Lien, Loc aims to blend the softness of Vietnamese silk and dance movements to promote the country’s symbol. The music for Kliselamef is also a highlight of the performance, with contributions from musician Ton That An who composed the piece using Vietnamese traditional instruments like the moon lute and Eur...

The inaugural performance of the Born Pink World Tour’s Hanoi concert was held on the evening of July 29th. Taking place at My Dinh Stadium, the event attracted an audience of 30,000 enthusiastic individuals. The iconic lightsticks of BlackPink transformed the national stadium into a vibrant pink spectacle. Throughout the two-hour concert, the crowd exuberantly cheered, creating an electrifying atmosphere. The band commenced their performance at My Dinh Stadium in Vietnam at 7:50 pm, marking their inaugural show in the country. How You Like That was performed as an opening act, setting the stage ablaze. The mesmerizing performance was followed by captivating renditions of Whistle and Pretty Strange , featuring impressive vocal skills and energetic choreography.  My Dinh National Stadium is packed with 30,000 spectators. Photo: Ngo Minh/The Hanoi Times The South Korean idols greeted their fans with Vietnamese salutations, “Xin chao,” before performing their songs ...